Nowadays, the consumer who chooses certain packaging has specified expectations towards it, which need to be met. Additionally, the packaging has also a function to fulfil. Fortunately, the packaging design evolve every year so as to let the appearing trends come up to the expectations of the most demanding customers and their changing needs.
The packaging fulfil many functions, and its main objective today is to attract the consumer’s attention. Therefore, brand managers pay great attention to distinguishing the packaging on a store shelf. The psychology of consumers’ behaviour proves that a client makes a decision whether to buy a given product within only a few seconds, thus it is so crucial to follow the latest trends and customers’ needs while designing packaging.
2 Muted colours
4 Movie posters
5 Great words
6. Unique shape and material
7 Vintage style
9 Holographic effects
10 Vibrating gradients
Minimalist design has existed for some time now and it will not change for a long time. Although it may seem to be a bit dull, abstractive and primitive, to keep things simple plays a key role and helps us to find what we are interested in. The most difficult part of reaching the minimum is to find symbols and signs which will appeal to most of the buyers. The symbolism of just a few words will make the consumer stop at the packaging for a longer time in order to concentrate and understand what your product is about.
The 2018 will the year of the renaissance of feminine projects with soothing muted colours. Muted colours are our natural reaction to hyper-stimulating and exploding colours which can be more and more often found on store shelves. The reduced colour saturation makes the muted colours a great choice for creating soft, pale effect which results in a light and warm product, and this is translated into pleasant and friendly message for a prospective customer. Instead of being bombed with numerous colour stimuli, we prefer to look, touch, smell, taste and, eventually, buy a muted-coloured product peacefully.
Photographs are successfully used on the majority of packaging. It particularly applies to the following situations:
a)when we need to present the product on a model, it is best to use a photo. Drawing tights does not result in any interesting effect, although you can find such packaging on the market.
b) when we hire a well-known person, it is better to use their photograph rather than try to reproduce them by means of illustration. Obviously, there exist exceptions to the rule.
c) when a model uses a product. For example, when a child plays with a toy which is inside the packaging.
d) photographs of dishes are also more “tasty” than their illustrations.
e) if a photograph is intended to show the effect of the application of a product. For example, a slim, fit model on the fit flakes packaging, or smooth thighs on the anti-cellulite cream packaging. Other emotions are shown on cigarette packaging with textual warnings and photographs of sick internal organs and tissues damaged by cancer. Such photographs present the negative consequences of smoking and may induce smokers to quit.What do all these photographs have in common? It’s simple – they make the product look more authentic.